75 years ago, guided by the conviction that the pleasure of sharing high-quality products is the spice of life, Robert Labeyrie gave to the greatest number of people the access to exceptional products that had been previously reserved for a few. This same conviction still guides us, however our world is changing and we must collectively face unprecedented environmental and social challenges.
We wish to give as many people as possible the keys to responsible consumption, to continue to awaken the taste buds of future generations, but also to raise awareness and hence make possible the union of INDULGENCE and RESPONSIBILITY.
This is why we want to redefine this vision of pleasure that we have inherited and that drives us today. And all together, we want to share a new responsible passion for food.
To achieve this strong ambition, we have defined our corporate strategy around 4 major development axes, in line with consumer trends and for all our distribution networks (Food Supermarkets, Food Services, Specialized Retailers and Industrial Sales & E-commerce): to become a Group that is more plant-based, more international, more omnichannel, closely associating indulgence & Responsibility.