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OUR STRATEGY

A dynamic market
Labeyrie Fine Foods has been active on the gourmet food market for many years. Today, this is the most dynamic market in the food industry :

  • 59 % of the French people consider the food as a pleasure, before being a need (Kantar World Panel 2014)
  • 79 % of the French people declare themselves ready to pay more for a product containing ingredients of very high quality. (Barometer Ania Ania/Opinion Way on 2015)



Catering spirit
In light of this observation, Labeyrie Fine Foods chose to give consumers even more opportunities for gourmet pleasures by developing a comprehensive catering approach with something for every taste and every occasion :

  • Seafood products
    • Smoked Salmon
    • Smoked trout
    • Caviar & fish roe
    • Schrimps

  • Regional & Gastronomic products
    • Foie Gras
    • Duck row
    • Fowl & stuffed meats
    • Ready meals
    • Iberian ham
  • Pastries products
    • Apetizer
    • Starters
    • Desserts

  • Trendy products
    • Cosmopolitan appetizers : blinis and spreadables
    • Olives
    • Premium snacking



To unleash creativity and an entrepreneurial spirit within the Group, these specialities are managed by independent Business Units: Business Units led by dedicated teams and working at specific production sites. These Business Units, each with its own market positioning, all boast highly developed expertise.



Creativity and innovation, development drivers
At Labeyrie Fine Foods, creativity and innovation have always been supported and encouraged. These qualities are essential to the Group strategy, based on an offensive and effective approach in terms of innovation to maintain growth in an increasingly competitive market.
Considering that food for pleasure knows no limits, Labeyrie Fine Foods is stepping up its development, through the strength of its brands and the brand names of Europe’s major retailers. Today, the Group is setting out to conquer :

  • New product varieties
  • New expertise
  • New trends
  • Greater authenticity



Growth at the centre of our strategy
Pursuing its ambition to become the most sought-after gourmet Food Group in Europe, Labeyrie Fine Foods has set out a growth strategy consisting of :

  • Organic growth
  • External growth

This horizontal and vertical development is based on the Group's positioning: gourmet pleasures at affordable prices.




Stratégie